Hi there! I’m Fredo
Helping messy ideas turn into products that don’t suck and don’t make users cry. Since 2012 (UX Award 2025), I fix chaos with systems thinking and sarcasm.
Let’s make it happen.
As a UX Lead turned Business Product Manager—and former Scrum Master—I’ve learned that good design is pointless if it never ships and strategy means nothing if users hate it. I specialize in building
high-performance teams that turn
chaos into clarity, balancing empathy with execution. My job is to translate human needs into business outcomes (and back again) while keeping sprints sane, priorities sharp, and morale high enough to survive release week.
My Work
Discover how I turned complex problems into clean experiences—and survived the process.
About Me
Find out how cooking, SimCity 2000, and UX somehow turned into a career in systems thinking..
NON-KPI
The side of my brain that doesn’t care about KPIs or conversion rates