About me

I’m Fredo — UX designer turned Business Product Manager. For 8+ years, I’ve been building digital products that solve real problems without making people want to throw their laptops out the window. I started in UX because I care about how things feel, then moved into product management because I wanted them to actually ship. Now I do both, which mostly means balancing empathy, metrics, and chaos — and loving every bit of it.

In 2025, I won a UX Design Award for HP AI Print, which was great, but not as satisfying as seeing a feature cut support calls by 35%. Numbers don’t lie, and neither do frustrated users — that’s why I’m obsessed with clarity, systems, and outcomes that actually matter.

Outside of work, I’m a trained French cook (Escuela Hofmann, Barcelona) who believes kitchens and product teams run on the same logic: prep, pressure, and teamwork. I’ve worked in bars and restaurants, which taught me that hospitality is just UX — with more fire and sharper knives.

I’m obsessed with food, wine, and sustainability, and still wander Catalonia’s markets talking to producers about how food systems could make more sense. I also collect vinyls, DJ small events, and make collages and photos when I remember that not everything needs a KPI.

I grew up on SimCity 2000, which might explain my love for systems thinking — I still believe most problems can be solved with better infrastructure, smart flow, and the occasional cheat code. Based in Barcelona, fluent in English and Spanish and struggling with German, Python developer beginner. I’m always up for a good challenge — whether it’s debugging a roadmap or perfecting a cassoulet.